Varefakta’s object is to “promote voluntary use of informative labelling of applicable consumer goods and of services for consumers”.
The labelling presents no barrier to trade as it is open to both Danish and foreign manufacturers.

The idea is to provide essential, sufficient and properly checked information which is easy to compare so that consumers are able to choose the right goods to suit their immediate requirements, needs, and budget.


Varefakta is a private organization managed by a board with overall responsibility for policy and a secretariat. The Board comprises representatives of among others industry, trade, and consumer organizations.

Day-to-day operations are carried out by the secretariat.


The secretariat issues certificates for labelling virtually all types of goods from foodstuffs to bedding, detergents, bicycle locks and smoke alarms.
Labels issued by Varefakta are known as VAREFAKTA and marked



The informative labels are drawn up on the basis of rules and methods laid down in directions covering a particular group of products. In all Varefakta has 125.
The directions also contain guidelines on what information should be given on the label, the order of such information, and testing procedure.

The directions are drawn up on the basis of current legislation, EU directives, recommendations and regulations, standards, and other published rules and requirements of or requests from the organizations belonging to the Board.

For groups of products whose labelling is not subject to either EU or Danish national legislation, Varefakta lays down requirements in cooperation with sectoral organizations or other interested parties.

In determining what information should be given on the completed label, considerable attention is paid to the wishes of consumers. However, all directions must be approved by the Board, which ensures that all interests are taken into account.

Before directions are sent to the Board for approval, they will be submitted for comments to a wide range of interested parties ranging from sectoral organizations to companies, public authorities, and laboratories.