About Varefakta

Varefakta works to create confidence for consumers – by ensuring that consumer products are labelled correctly and meet all applicable requirements.

We help businesses with everything from support, label checks, and random inspections to preparing declarations with or without the Varefakta label.

We strike the balance between consumers’ need for safety and retailers’ demand for correct and transparent labelling – in a set of rules that is often complex.

Varefakta – for Your and the Consumer’s Peace of Mind

Varefakta is an independent labelling scheme, established as a foundation in 2020 – but our history goes all the way back to 1957.

We help businesses declare their products correctly – and only products that meet both legal requirements and Varefakta’s additional standards are allowed to carry our label.

When a product bears the Varefakta label, we follow up. We check whether the declaration matches reality:
Is the gluten-free product truly free from gluten? Does the mince contain the meat promised on the packaging? Does the nutritional content match the label?
We buy the products ourselves in supermarkets and test them as any consumer would encounter them.

For us, everything is about accurate and trustworthy labelling. Our experts specialise in legislation and labelling of consumer products – and we work exclusively within regulatory frameworks.
We make sure your products can be marketed and sold in compliance with both Danish and European legislation.

We assist with everything from label checks, translations, and artwork reviews to the preparation of complete product declarations.

The Varefakta Foundation – Information, Quality, and Responsibility

Varefakta is a non-profit, commercial foundation.
On 16 September 2020, Varefakta was transformed from a self-governing institution into a foundation – with updated statutes but the same core mission.

We work to:

  • promote the use of informative and trustworthy labelling
  • improve product safety and quality
  • reduce product waste
  • ensure products comply with applicable legislation
  • support the development of durable and correctly labelled products

We carry out declaration checks and also work with information, research, education, and partnerships.
Everything we do has one goal: to promote sustainability, ethics, and responsibility – for the benefit of both consumers and society.